Using Product Launches as an Opportunity to Experiment with New Pricing

A new product launch isn’t just about introducing features—it’s a perfect moment to rethink how you price. With customer expectations evolving, launches are the ultimate playground for experimenting with pricing strategies. Here are six steps to use your next launch as a pricing lab: 

1. Run A/B Pricing Tests 

When Dropbox launched its Teams product, it tested different pricing tiers across customer segments, gathering insights on what resonated most. 

Action: Split your launch audience into groups, offering different prices or features, and analyze conversion rates for each. 

2. Pilot Usage-Based Pricing 

Atlassian introduced per-user pricing for Jira, aligning costs with team size, which encouraged small teams to adopt while scaling with larger ones. 

Action: Test a usage-based model for services where demand scales naturally with business size or need. 

3. Introduce Limited-Time Bundles 

Disney+ launched bundles combining Hulu and ESPN+, locking in early subscribers with a compelling value proposition. 

Action: Create limited-time bundles that make your new product irresistible while showcasing your ecosystem of offerings. 

4. Offer Introductory Discounts 

Peloton offered discounted monthly memberships with its new rowing machine, reducing friction for first-time users. 

Action: Use time-limited launch pricing to build momentum and capture early adopters. 

5. Test Premium Features as Add-Ons 

Slack launched advanced analytics as a premium feature for enterprise accounts, creating upsell opportunities. 

Action: Launch core features at a competitive price and position advanced capabilities as premium upgrades. 

6. Gather Real-Time Feedback 

Adobe implemented price experiments with Photoshop’s Creative Cloud launch, continuously iterating based on user data. 

Action: Use surveys, user analytics, and feedback during your launch to refine pricing in real time. 

FintastIQ empowers you to track A/B tests, analyze feedback, and run pricing simulations so you can approach every launch with data-driven confidence.