FintastIQ Insights: Pricing, Sales and Commercial Strategy

Marketing·Social & Community (B2B)

LinkedIn Organic vs Paid: A 90-Day Framework for the Right Answer

Most B2B marketing teams split LinkedIn budget by feel, half to paid, half to organic, a vague sense that both matter. A 90-day hypothesis-led test flips the question into something testable. Hold paid flat, triple organic output, measure pipeline attribution. The mix usually shifts by 40 points within two quarters.