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Services / Commercial Due Diligence

What standard CDD misses is where the value is.

We score the commercial dimensions most firms leave unmodelled — pricing maturity, pocket price gaps, cohort NRR — and map the post-close plan before you close.

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Methodology

Five workstreams. Each produces a risk flag and a modelled opportunity.

The aggregate becomes your post-close commercial agenda — a 90-day commercial plan ranked by EBITDA impact, not a summary of observations.

01
Market & Competitive Position
Category sizing, growth rate sustainability, competitive moat depth, pricing power durability, and switching cost architecture. We test whether current revenue quality is structural or cyclical before your thesis depends on it being structural.
02
Revenue Quality & Customer Analysis
NRR disaggregated by cohort, acquisition year, segment, and product line. Aggregate NRR of 105% can mask a 2-year-old cohort running at 85% — the cohort your expansion thesis depends on. We surface the deterioration the headline number hides.
03
Pricing & Monetization Architecture
Architecture quality, discount governance, willingness-to-pay data, packaging maturity, and pocket price realization. Benchmarked against 100+ portcos. A company with a 22% pocket price gap has an actual realized ACV 22% below your thesis baseline.
04
Commercial Infrastructure & GTM
Sales process maturity, forecast quality, deal desk sophistication, CRM data integrity, and the operating cadences that determine whether the commercial function sustains growth post-close without key-person dependency.
05
Management Commercial Assessment
Can the CEO articulate the pricing rationale without referencing competitors? Does the CFO understand the pocket price gap? Does the VP Sales know discount rates by segment? We score commercial judgment across the leadership team against the post-close plan you are buying.

Timeline

Two to three weeks. AI-accelerated. 100% source-traceable.

Signal Seek powers our competitive and market intelligence layer — continuous monitoring of competitor pricing, positioning, and market signals means we arrive with an informed view before we open the data room. Every finding is source-traceable from day one.

Day 1–5
Initial findings
Pre-built hypothesis from Signal Seek market intelligence and public data. Revenue quality and pricing flags delivered within 5 days of data room access.
Day 6–14
Full analysis
Complete five-workstream analysis with benchmarked scoring, source-traced findings, and management assessment delivered as a working draft.
Day 15–21
Value creation roadmap
Post-close commercial plan ranked by EBITDA impact. Every intervention specified at the operating level with named owners and 90-day milestones.

Why FintastIQ

CDD that produces a commercial plan, not a risk narrative.

Calibrated view from day one
We build an informed commercial perspective from public data before the first management call. Pattern-grounded and tested quickly against your specific situation.
Operator backgrounds, not analyst modeling
MBB alumni who have built commercial systems inside PE-backed companies. We know what breaks post-close because we have fixed it.
Scored rubrics, not narrative summaries
Pricing maturity and commercial infrastructure scored on consistent dimensions across 100+ portcos. Benchmarked, comparable, actionable.
Post-close plan included, not billable separately
Every CDD engagement includes a 90-day commercial roadmap your operating team runs on day one without hiring us back.

Frequently Asked Questions

About our CDD practice.

What does FintastIQ cover in commercial due diligence?
FintastIQ CDD covers five workstreams: revenue quality and NRR cohort analysis, pricing maturity assessment, packaging and monetisation architecture review, commercial infrastructure scoring, and a post-close value creation roadmap ranked by EBITDA impact. Each workstream produces both a risk flag and a modelled opportunity. The deliverable is a 48-page analysis plus a prioritised 90-day commercial plan, not a summary deck.
What does traditional CDD miss about pricing?
Traditional CDD reviews aggregate ARR, NRR, and growth rate. It misses the cohort-level deterioration that aggregate NRR hides, the pocket price gap between list and realised revenue (typically 15-22% for companies with poor discount governance), packaging maturity, and willingness-to-pay headroom. An investment thesis built on post-close repricing is working from a baseline that often overstates the starting position by 15-20%. Our CDD surfaces those gaps before close.
How long does a commercial due diligence engagement take?
Two to three weeks. Signal Seek powers our market intelligence layer — we build an informed competitive view before the first management call, so diagnostic work begins immediately. Initial findings by day 5, full five-workstream analysis by day 14, and a complete source-traced value creation roadmap by day 21.
How does FintastIQ CDD differ from a tier-1 consulting firm?
Three differences matter. First, we bring a calibrated view from the first conversation, built from 100+ portco patterns; we know where pricing and commercial gaps cluster and we test that view quickly. Second, we score pricing maturity and commercial infrastructure to a consistent rubric, producing benchmarked findings rather than a narrative summary. Third, we deliver a post-close value creation roadmap your operating team runs on day one: a commercial plan built to the operating level, not a strategic overview.
Who runs the FintastIQ CDD engagement?
Senior operators from McKinsey, BCG, and Bain backgrounds who have run commercial transformations inside PE-backed companies. No analyst-led workstreams. No partners who pitch and disappear. The team that delivers your CDD is the same team that would build the post-close commercial system if you choose to engage us for value creation.

Deal timelines don't wait. Neither do we.

Book a call today. We mobilise within 24 hours and deliver initial findings within 5 days of data access.

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