FintastIQ
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The Team

Founder-led expertise, backed by a world-class expert network.

A senior team of operators, ex-MBB consultants, and specialized partners. Every engagement is led by the people who scoped it.

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Founder-led leadership

Emily Ellis
Emily Ellis
Founder & CEO, FintastIQ
Former SaaS founder and ex-MBB strategy consultant
$1B+ EBITDA impact across SaaS, PE, and Fortune 500
Specialist in pricing, monetization, and commercial strategy

Core commercial expertise

Pricing & Monetization
Specialists in pricing strategy, packaging, revenue optimization
Sales & GTM
Specialists in deal strategy, sales enablement, win-rate improvement
Marketing & Positioning
Specialists in segmentation, messaging, demand generation
Product Strategy
Specialists in end-to-end product strategy, development, and in-market testing

In-house delivery support

Data Analytics & AI
In-house data scientists versed in forecasting, A/B testing, simulations, and agentic AI workflows
Market Research
In-house research experts in Voice of Customer insight, WTP studies, and competitor benchmark development
Design & Storytelling
In-house design team for executive presentations, product launches, and commercial narratives

Extended partner ecosystem

Senior advisors
Personal network of ex-MBB partners and former CXOs
Expert networks
On-demand industry specialists and operators to augment fact base
Research partners
Rapid execution partners for qual and quant primary research
Data providers
Leading secondary research providers for benchmark, price, and customer data feeds

“We don't run the partner-on-the-pitch, analyst-on-the-project model.”

Every engagement is staffed by the same experienced operators who scoped it. In-house delivery support and our extended partner ecosystem augment that senior core. They don't replace it.

Frequently Asked Questions

Questions about the team.

Who is behind FintastIQ and what's the $1B+ EBITDA track record?
FintastIQ was founded by Emily Ellis, a former SaaS founder and ex-MBB strategy consultant. Emily has contributed to over $1B in EBITDA impact across SaaS, PE portfolio companies, and Fortune 500 enterprises. She specializes in pricing, monetization, and commercial strategy.
What ex-MBB and operator backgrounds does the team bring to pricing and GTM work?
The FintastIQ team combines ex-MBB consulting backgrounds with real operator experience. Core commercial expertise spans pricing and monetization, sales and GTM, marketing and positioning, and product strategy. In-house delivery support includes data analytics and AI, market research, and design. The team is augmented by a personal network of ex-MBB partners, former CXOs, expert networks, research partners, and data providers.
Does FintastIQ use junior analysts on client engagements?
No. FintastIQ doesn't run the partner-on-the-pitch, analyst-on-the-project model. Every engagement is staffed by senior operators who've built the systems they're now installing. In-house delivery support and the extended partner ecosystem augment that senior core without replacing it.
Does FintastIQ have an extended partner ecosystem?
Yes. FintastIQ has an extended partner ecosystem that includes senior advisors from a personal network of ex-MBB partners and former CXOs, on-demand expert networks of industry specialists and operators, rapid execution research partners for qual and quant primary research, and leading secondary research providers for benchmark, price, and customer data.

Work with operators who've done it before.

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